Googlegeddon, Mobilegeddon and the Google Mobile Apocalypse!

By Guest Blogger, Sam Farrow of Farrow Creative:

It’s been called the Googlegeddon, Mobilegeddon and the Google Mobile Apocalypse. But what does Google’s new emphasis on mobile-friendly websites mean for you?

As of the 21st April, Google is changing its search algorithms to favour sites that work well on phones and tablets. From now on, mobile-friendly responsive sites will move up the rankings, while non-responsive sites will head downwards.

It’s a massive change that’s affecting the entire online community. Ahead of the launch, Google issued a Mobile Friendly Test tool for web developers: sites owned by, among others, the BBC, Wikipedia and the European Union all failed to meet the new criteria, which include text size, space between links and how well content fits within a mobile screen.

Google says mobile friendliness is ‘one of many factors’ it uses to rank search results, but also warns that from now on it will have ‘a significant impact’.

So what does all this mean for you? Rightly or wrongly, what Google says pretty much goes these days, so the long-term answer will be to have a mobile-friendly, responsive, content managed website. We generally build them in WordPress, which is the world’s biggest blogging platform, and the power behind around a quarter of the internet’s top 10 million websites (out of a total of almost a billion active sites globally).

Media hype aside, Google’s new algorithm definitely spells the end of the world as we knew it. But it’s also an opportunity to steal a march on your less responsive, mobile-unfriendly competitors, and potentially see your search rankings soar.

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