Virgin StartUp Loan: Mindpipe, giving weddings the personal touch!

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Mindpipe: giving weddings the personal touch!

Matthew King and his business Mindpipe have brought a light hearted style to a usually traditional wedding industry, with their personalised designs and creations, since receiving a Virgin Start-Up Loan.

The surrey based business creates bespoke and handmade products for weddings – including invitations, favours and centre pieces – that are tailor-made to look like the bride and groom! After realising the business potential of his designs, and seeing how well they were received, Matthew’s one-off creation became a fully formed business that has now been trading since 2013   – and has been growing steadily ever since.

Matthew decided to start his own business because of the creative freedom and control that he could have working for himself and when asked about this Matthew said “Being able to take full ownership of what we produce is one of the most satisfying feelings in the world.” Mindpipe currently consists of Matthew and his partner Petya but in the long term they intend to employ a further 2-4 people, as well as having contracts with a number of other outside artists; although the focus for now is on building the brand awareness and social media presence.

Matthew found out about the Virgin Start-Up programme via an email and then applied, and successfully received his loan. The Virgin Start-Up Loan scheme is another of Sir Richard Branson’s ventures. He has long championed small businesses and start-ups, seeing both as vital to the economy and employment. The ambition behind the scheme is to provide budding entrepreneurs with the opportunity of turning their business idea into reality.

When asked about the Virgin Start-Up scheme, Matthew said “It has given us the opportunity to discuss and justify our business plan. It has enabled us to connect with a mentor who is working hard to help us develop a professional and sustainable business and it has most importantly given us access to much needed funds which we have been able to use to grow and develop in a way that would have been impossible without it.”

As well as offering between £500-£25,000 funding, the Virgin Start-Up programme provides clients with an experienced business mentor to assist them and help them make the most of their money.

When asked about the mentor side of the process, Matthew said “We have really enjoyed our meetings with our mentor and are looking forward to developing a good relationship with her as well as learning from her knowledge and experience.”

There is a unique quality to Mindpipe, and the products that Matthew and Petya create, and they have been able to turn their talent into a thriving business with help and support from Virgin Start-Up. Matthew has loved setting up his own business and the highlight has been working with his first customer. To find out more about Mindpipe, please visit

If, like Matthew, you have an idea that you want to turn into a reality, then Enterprise First and the Virgin Start-Up Loan programme could help. For more information and to get in touch with Enterprise First, please visit and for more information about Virgin Start-Up Loans, please visit or

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