Ziggy Sobolewski Case Study/Putting Champagne on ice

On the 1st of March, Zygman Sobolewski launched his company, ‘Zigice Ltd’ thanks to help from Enterprise First.

Ziggy had his unique business idea for a number of years but various factors meant he was unable to go ahead with it.  His idea was to manufacture his own dry ice dispensing machine.  Although this sounds impressive many readers may be wondering what is so unique about the product?

His dry ice dispenser is in the shape of a champagne bottle which not only adds a new and exciting twist to the world of ice dispensers but also gives his product a completely unique selling point.  From his research there seems to be no obvious competitor on the market.  Ziggy feels the product will add a, ‘special quality’, to events such as weddings and other types of celebrations and will be highly sought after.


Ziggy came to Enterprise First via the, ‘New Enterprise Allowance’, Government Scheme.  The scheme is for those who believe they have a business idea that could work.  To be eligible, applicants need to be on one of Jobseekers Allowance, Income Support or Employment and Support Allowance. The applicant is then provided with a business advisor.

Like a number of Enterprise First clients Ziggy was highly enthusiastic about his project and thanks to his varied career had a number of transferable skills to offer.  However he was unsure of how to make ZigIce a viable business.

His business advisor Julie Easterbrook really helped him. She helped Ziggy to devise a highly detailed business plan and understand cash flow projections.  According to Ziggy: “Prior to meeting Julie, my head was stuck in the sand, I did not know what to do.  The advice and help she has given has been super.  Julie has been a fantastic help and I cannot thank her and Enterprise First enough.”

The scheme has perfect for Ziggy as it allows him to: “work within my own business which should mean I can support myself financially, without the need for state support.” It also gives him flexibility with regard to his working pattern.

Ziggy has considerable plans for ZigIce Ltd.  One advantage of the product is its versatility.  Ziggy feels it can be targeted from anyone aged between 18-80.  The initial plan is to target the UK market before moving more towards the international market.

The NEA programme has really helped Ziggy.  If you are on JSA and have a possible business idea or wish to be self-employed then it may be worth your while to mention it to your JSA contact.


To find out more about ZigIce ltd, please visit their website, www.poshice.com

To find out about more of the work Enterprise First are involved with please visit our website at www.enterprisefirst.co.uk



Notes to editors:

For more information contact:

Chris Beare:  [email protected]

*Ziggy is available for interview and can provide further examples of her work on request

About Enterprise First:

Enterprise First was established in 1981 and has been providing impartial advice, information and support to start-ups, new and existing businesses ever since.  We offer a range of free support including confidential advice sessions with our experienced business mentors, practical workshops on marketing and finance as well as a useful library of documents on our website and links to other useful organisations. A member of the Cavendish Consortium we are also delivery partners for the following national programmes: Ready for Business, Virgin Start Up Loans and Growth Vouchers.  Based in Aldershot, we cover the South East region.

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