Intelligent EatingLetterhead1

‘Intelligent Eating’ leads to a healthier life

Hampton based Intelligent Eating is one of many businesses who have been able to start courtesy of the government funded National Enterprise Allowance Scheme.

Intelligent Eating has a very simple aim; to give people genuine nutritional literacy, in order for them to have a healthier life and to live longer.

Intelligent Eating aims to educate and provide information to clients so they can adjust their diet accordingly.  They impart valuable advice including special shopping lists which are tailored to  client’s chosen supermarket and specific dietary goals, a ‘what to order’ list for over 30 restaurant chains as well as offering clients one to one sessions to find out their personal motivations and expectations.

‘Intelligent Eating’s’ success is even more impressive when one considers the background of its owner, Adam Stevens.  Adam was born with a congenital heart condition but did not let this deter him.

Adam was inspired to start the business after realising that many of today’s big killers are ‘diseases of affluence’ with people making blind choices about their diet.

Adam had long held an interest in healthy eating and dietetics and is a Cornell-university trained nutritional scientist. Adam is very passionate about educating the importance of healthy eating and living and realised that he wanted to set up his own business.

Whilst receiving Job Seekers Allowance Adam discussed his business idea.  He was then told about the National Enterprise Allowance Scheme by his Jobcentre Plus adviser who referred him to the programme.

The NEA (National Enterprise Allowance) Scheme is a Jobcentre Plus funded programme to help unemployed people claiming Jobseeker’s Allowance to start their own business or to become self-employed.

Enterprise First provides business advisers for the scheme for the whole of Hampshire.  Adam was put in touch with Julie Easterbrook.

Adam was impressed by the scheme both financially and the mentorship he received from Julie.

He says: “Starting my own business has been tough, that is irrefutable, however, at no point have I considered not continuing and that is in part, due to the support of the scheme and my mentor, Julie.”

Adam has a high of hopes and aspirations for Intelligent Eating.  He plans to nurture the brand to a national level, continue to passionately engage people on the merits of healthier eating and gradually develop partnerships with large supermarkets.

To find out more about Intelligent Eating please visit their website:

For more information about Enterprise First and the NEA scheme:

N.B Adam was based in Portsmouth when he went on the NEA scheme.

neal barnard and adam stevens selfie (3)


About Enterprise First:

Enterprise First was established in 1981 and has been providing impartial advice, information and support to start-ups, new and existing businesses ever since.  We offer a range of free support including confidential advice sessions with our experienced business mentors, practical workshops on marketing and finance as well as a useful library of documents on our website and links to other useful organisations. A member of the Cavendish Consortium we are also delivery partners for the following national programmes: Ready for Business, Virgin Start Up Loans and Growth Vouchers.  Based in Aldershot, we cover the South East region

The NEA Scheme:

The NEA (New Enterprise Allowance) Scheme is a Jobcentre Plus funded programme to help unemployed people claiming Jobseeker’s Allowance to start their own business or to become self-employed.


You MUST be referred to see an Enterprise First Business Adviser by a Jobcentre Plus Work coach, so if you live in Hampshire and believe you are eligible then please ask to be referred by your JCP Adviser.

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