In 2014 Jocelyn Close, from Farnham in Surrey, discovered a fabulous business opportunity; and her belief in the business idea, and the support she received from Enterprise First, enabled her to set up the business, Driving Miss Daisy, in December 2014.

Driving Miss Daisy provides a caring, friendly, safe and reliable community companion service to the elderly, disabled, children or anyone who is unable to drive but wishes to remain independent. The unique business offers companionship, as well as a driving service, to those that need to get to appointments, meetings or simply run errands.

After finding out about Enterprise First online, Jocelyn met with experienced business adviser Malcolm Kerry to discuss her ideas and how she could take the business forward. Jocelyn found that these one-to-one meetings were the most helpful part of the support process, she said: “Being able to chat about the business to someone and have a mentor to bounce ideas off was most beneficial”. All Enterprise First business advisers have personal experience in starting and setting up new businesses and their advice is impartial, confidential, tailored and free. The business adviser works with their clients on all elements of business planning, including assessing funding options, market and competitor research and the general challenges of starting a business.

Driving Miss Daisy are private hire licensed, first aid trained and a member of dementia friends. They hope to be able to continue to offer a safe, reliable service in the future that keeps as many people independent for as long as possible and have a marketing and business plan in place, as well as lots of drive and determination to make these goals a reality.


Jocelyn has been able to turn a business opportunity into a thriving business, that helps her local community, with support and encouragement from Enterprise First. When asked what advice she has for others looking to start or grow a business, Jocelyn said: “Do something you are passionate about, then you don’t mind doing it for 7 days a week in the first year to get it started.”

If you are interested in finding out more about Driving Miss Daisy, please visit the website. If, like Jocelyn, you would benefit from one of our workshops or events, you can book here.

If Jocelyn’s story has inspired you, regardless of your past experience or knowledge, Enterprise First can help! If you have an interest in setting up your own business, please take a look at our services to see how we can help you or call 0800 652 6254 to speak to a member of the Enterprise First team.


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