Are you building your own website or want to make sure your web designer is doing their job? Marketing Consultant Jane Buswell takes you through the tips and tricks of making your website work harder. She will be covering: Thinking about your target market; Differentiating yourself; What sort of language and images to use; Calls to Action; Content Marketing; Linking with social media; Gaining a basic understanding of search engine optimisation; Ways to check if your website’s working properly; Techniques for better lead generation; Legal requirements. As usual there will be plenty of handouts for future reference.
Please note you must reside or have a business within Winchester City Council’s postcode area to attend this workshop.
This event is free of charge for Winchester residents.